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Expanding Our Roots

Cariboo-Chilcotin Coast Region at the 2010 Winter Olympics
Media Release- 2010/2011 Forest Capital of Canada

Cariboo - Chilcotin Coast
Pavilion Entrance
Photos courtesy of the
Cariboo Regional District

The Cariboo-Chilcotin Coast Region was a big success on BC Street in the Richmond O-Zone at the Olympics in February. The Cariboo Regional District and Cariboo-Chilcotin Coast Tourism Association booth averaged 7,500 visitors a day from around the world! Among the visitors was a 20 person strong hiking group planning a trip to the Cariboo in the summer, a father and daughter planning a trip to one of the local lodges, and a family from Japan now planning on vacationing in the region in 2011. Some of the guests included a group of German athletes, families from Japan, Switzerland and Australia and a large crowd of sports fans from the Netherlands.

Entering through a grandiose log home façade, visitors walked through a forest of pine, spruce, birch, cedar and Douglas fir and interactive displays. Throughout the pavilion, visitors discovered the region's unique tourism and business opportunities and learned about all the things which make the Cariboo-Chilcotin a great place to work, live and play in BC.

MP for Kamloops - Thompson -Cariboo riding, Cathy McLeod signs a pavilion tree.

The log king post located in the centre of the display for visitors to sign was a huge hit and is now on display in the Cariboo. On day one, almost half the log was already completely covered with signatures from visitors as far away as England and Argentina. 

Adding to the experience, the Cariboo Chilcotin Coast display delighted all five senses. Visitors marveled at the beauty of the photos in the display’s interactive kiosks and videos, tasted local birch syrup and meat products and were kept warm by the pellet stoves, all the while enjoying scents of pine, fir, spruce, cedar and birch trees transported from the Cariboo .

This Olympic showcase was a fabulous way to share the Cariboo-Chilcotin's 2010-2011 Forest Capital of Canada designation with the rest of the world!!

For further information, please contact:
Shelly Burich - Manager of Communications, Cariboo Regional District
T: 250-392-3351   Toll Free 1-800-665-1636
[email protected]

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